The Ice Cream Maker

10 Quick Tips on Quality Here are 10 practical lessons from “The Ice Cream Maker,’’ by ASI Chairman and CEO Subir Chowdhury, showing how you can use LEO to improve your life at home and at work: 1. Profits are the result, the by-product of great service. 2. Turn what you do every day out of necessity into something you love to do. 3. The better you treat your employees, the better they treat your customers. 4. Focus on what you do, not just the results. 5. If you sell something, you have customers: Listen to your clients or customers. 6. Quality is defined by the customer. 7. Most American companies are better at delivering “excitement,’’ than they are at [...]

Robust Engineering / Taguchi Method

Robust Engineering / Taguchi Method Robust Engineering allows for the Voice of the Customer to be translated into engineering requirements that optimize the functionality of the product or process and make it robust to common failure events/modes. Traditional engineering focuses on solving problems, failure analysis, and use of a repetitive process of design-build-test, testing one factor at a time, firefighting, and studying in detail the problems associated with interactions of the factors involved. This approach costs more, takes more time, and isn't always successful. ASI’s approach to Robust Engineering exclusively uses the Taguchi approach: the Taguchi Methods were first developed by ASI founder Genichi Taguchi, a pioneer of the quality movement . This allows experiments to be performed and prototypes [...]

Case Study Robust Engineering: Robust Engineering Saves Millions For Tier 1 Automotive Supplier

Robust Engineering saves millions for Tier 1 automotive supplier Practice / Industry: Automotive Challenge:A multi-billion dollar Tier 1 automotive supplier was struggling with poor product quality and reliability. Automotive OEM customers were not confident that the supplier could meet their stringent quality requirements. The company recognized that poor quality - redesign, returns, warranty, cancellation of contracts - were costing them several million dollars. The company leadership decided to focus on Engineering. They realized that if quality is designed into a product or a process, costs and warranty will be reduced. ASI Solution:The company selected ASI-CG as its partner to achieve the new mission. ASI-CG and engineers within the company collaborated on an extensive review of the company's entire engineering process [...]