Robust Engineering / Taguchi Method Robust Engineering allows for the Voice of the Customer to be translated into engineering requirements that optimize the functionality of the product or process and make it robust to common failure events/modes. Traditional engineering focuses on solving problems, failure analysis, and use of a repetitive process of design-build-test, testing one factor at a time, firefighting, and studying in detail the problems associated with interactions of the factors involved. This approach costs more, takes more time, and isn't always successful. ASI’s approach to Robust Engineering exclusively uses the Taguchi approach: the Taguchi Methods were first developed by ASI founder Genichi Taguchi, a pioneer of the quality movement . This allows experiments to be performed and prototypes [...]