DFSS

ASI Consulting Group is World’s Leading Authority on Design for Six Sigma (DFSS)

DFSS – The ONLY way to achieve Six Sigma:

ASI-CG created Design for Six Sigma to enhance the one factor almost every CEO has identified as the single sustainable competitive advantage: innovation.  The problem is it’s also one of the most difficult things to manage.  DFSS shows managers how to generate more creativity from their staffs in a way that will not only preserve the integrity of the company, it will actually strengthen the company through better ideas, happier employees, and an environment that encourages growth, instead of stifling it.

• Design for Six Sigma provides the means to accelerate innovation. Those who excel in Design for Six Sigma will win; those who don’t will face an uncertain future.
• DFSS is not simply a rehash of the lessons learned in Six Sigma, but a fundamentally different methodology.  DFSS complements the Six Sigma improvement methodology but takes it one step further – finding the flaws of the product and the process during the design stage – not the quality control stage, or the production stage.

DFSS Pioneers

ASI-CG is the first organization to provide a clear roadmap for the various quality tools that are used in DFSS. The tools and order used in Six Sigma require a process to be in place and functioning. DFSS has a different objective, that of determining the needs of customers and the business, and driving those needs into the new product or solution. DFSS is relevant to the complex system/product synthesis phase, especially in the context of unprecedented system development.

Contrasted with this is the traditional Six Sigma process, as it is usually practiced, which is focused on evolutionary and Continuous improvement manufacturing or service process development.  Six Sigma usually occurs after initial system or product design and development has largely completed.  Whereas Six Sigma is used for solving existing manufacturing or service process problems (i.e., firefighting), DFSS seeks to avoid manufacturing/service process problems by using systems engineering techniques to avoid process problems at the outset (i.e., fire prevention).

These techniques include tools and processes to predict, model and simulate the product delivery system as well as the analysis of the developing system life cycle itself to ensure customer satisfaction with the proposed system design solution. In this way, DFSS is closely related to Systems Engineering, Operations Research, Systems Architecture and Concurrent Engineering.  DFSS is largely a design activity requiring specialized tools including: Quality Function Deployment (QFD), Axiomatic Design, TRIZ, Design of Experiments (DOE), Taguchi Methods / Robust Engineering, Tolerance Design, and the Response Surface Methodology.  These tools are uniquely used by DFSS to analyze new and unprecedented systems/products.

Why Consider ASI-CG for your Design for Six Sigma (DFSS) Deployment?

ASI-CG is, and has been, the world’s authority on Design for Six Sigma.  Our thought leaders literally “wrote the book” and devised the methodology!

While there are many providers of DFSS training, most DO NOT emphasize and teach the critical elements necessary for a successful deployment within the Product Development and Engineering communities. We believe that DFSS is relevant to the complex system/product synthesis phase, especially in the context of unprecedented system development.

Many of our clients initially chose our competition and unfortunately wound up with disappointing results or failed deployments.  Only then, did they come back to ASI-CG where they were taught the “definitive” DFSS methodology.

In addition, the ASI-CG DFSS process emphasizes the application of the knowledge, skills, and capabilities learned in the training through the use of project-based coaching with DFSS experts on real world projects, back on the job.

Former GE Chairman and CEO Jack Welch (holding Subir’s two books on Six Sigma) and Subir Chowdhury in a joint book signing session at ISSSP Conference in Virginia in May 2002.

Endorsements

“The way we describe it is, if you take a look at many DMAIC projects, you are really fixing stuff that would have been avoided if you had done a good job with DFSS to begin with.” – Dave Cote, President and CEO, Honeywell International

“The fresh approach of Subir Chowdhury makes DFSS interesting – speaking to a common denominator and establishing a foundation on which to build in-depth knowledge of DFSS and its application in healthcare.” – Peter McCabe, General Manager, GE Medical Systems, Six Sigma for Healthcare

“In order to attain Six Sigma status, following the process outlined in the book, Design for Six Sigma is crucial. DFSS will help your company greatly increase its competitive strength.”Rob Lindner, Vice president, Corporate Quality, Sunbeam Corporation

“Why design a process that is not optimal and will only need Six Sigma improvements later?… Using DFSS tools to design the process correctly the first time, thus saving time, effort, money and most of all customer frustration.” – Richard (Dick) Cunningham, Executive Six Sigma Champion and Director of Operational & Business Excellence