The Power of LEO: Optimize Designs for Long Term Growth

I am often amazed at how easily designers can brush off the fact that their designs are not truly optimized. Dr. Genichi Taguchi’s definition of optimization is: “the state of performance where the technology, product, or process is minimally sensitive to factors causing variability (either in the manufacturing environment or user’s environment) at the lowest possible cost”. His definition can be restated as making products that work the same way, every time, no matter what the condition. They must work for a very long time and still be affordable. A good working definition I once heard for optimize was: “to make as effective, perfect, or useful as possible”. I often have the opportunity to ask designers if their designs are [...]

By |2015-01-09T10:19:02+00:00March 13th, 2011|Categories: LEO|

Quality is More than Quality

Quality is a lousy word. It’s hard to define. Quality sounds a little boring. But Quality, we often hear, is King. Seth Godin talks about quality in his new book “Poke the Box.” On page 20: “Just about everything on offer – from a car to an iPad to an insurance policy – does exactly what it’s supposed to… Most of your competition is now without defects as well…” Is doing “exactly what it’s supposed to” quality? It is part of quality. To be a useful word, to be King, quality must be more than not failing. Quality is the way the phone feels in your hand, quality is the sound of your voice the client hears over their speakerphone, [...]

By |2015-01-09T10:19:44+00:00March 11th, 2011|Categories: LEO|

iConfused

  I have owned an iPhone 3GS for about nine months now and will be the first to admit that I love using it.  From day one I found it extremely easy to use and understand.  It was as if Apple personally sat with me and figured out exactly how I would want to use the phone and what I wanted it to do for me.  This phone has opened my eyes to the wonderful world of podcasts, audio books, Bluetooth connectivity with my car; not to mention fun activities like WordswithFriends. However, with all of this love that I feel for the iPhone, I HATE using iTunes.  For some reason, all of the user-friendliness, intuitive operation and simple layout [...]

By |2015-01-09T10:24:15+00:00March 9th, 2011|Categories: Voice of the Customer|

Was that good service?

When my family and I go to a restaurant (which is less often with gas prices at $3.50 a gallon) whether it is on the weekend around home or when we are on vacation, we can’t help but observe the service we are receiving like: Do they have what the menu says they have Is the restaurant and restrooms clean Does the waiter know what is on the menu/specials Are they willing to make changes to dishes to accommodate our requests Are they attentive/timely and get our orders right (have you ever had a waiter that does not write down a big order and then gets half of it wrong?) Often we are very pleased when these criteria are met [...]

By |2015-01-09T10:24:59+00:00March 4th, 2011|Categories: Voice of the Customer|

Scenerios : Complimenting What You’ve Heard

Developing a product that will stand out in the market place is a difficult task.  That task is a little easier when the market place is still developing; as is the case in the tablet market today.  With relatively few offerings to choose from, it shouldn’t be too difficult to make yours stand out above the rest.  But how do you do it?  How do you take your idea to the next level?  How do you compete against the likes of the Apple iPad? Product development is a straight forward process.  It involves watching and listening to the customer, developing a concept that will deliver their wants and needs, and then optimizing that product to deliver exactly what the customer [...]

By |2015-02-06T01:14:57+00:00February 28th, 2011|Categories: LEO|

It’s Easy

I thought it would be easy. Transformation of the manufacturing company I worked for seemed simple. I toured and learned from companies in the Toyota Supply base around Nagoya, Japan. It was 1986. The US manufactured goods for both the US domestic and the world markets. The methods I saw and, more importantly, the way of thinking behind those methods could transform any business. The ideas were simple. Check, act, plan, do: what could be easier? CAP-D! Understand the current state. Set a target. Find the causes. Verify the causes. List the countermeasures. Select the best countermeasures. Plan the implementation. Execute the plan. Go back to check. Document the results of a large sheet of paper. Do again. The method’s [...]

By |2015-01-09T10:29:01+00:00February 24th, 2011|Categories: LEO|

Adaptive Design

A fascinating example of a science discovery that will lead to a great conceptual design for lithium-ion batteries is in the article, “Tiny Capsules Can Heal Worn-Out Batteries” posted on “Wired Science” on February 22, 2011 at 10:22 am. My interest in this advance is twofold: (1) such microspheres might solve a critical weakness of lithium-ion batteries, fires; and (2) these microspheres provide a great opportunity for what I call “adaptive” or “biological” design. “Adaptive” designs use materials with properties that change based on some variable: temperature, pressure, proximity to chemicals (including proteins), and so on. The use of such materials allow engineers to develop products that respond to environmental changes, as described in the article referenced below. In the article, [...]

By |2015-01-15T15:23:25+00:00February 22nd, 2011|Categories: Robust Design|

Pay at the Pump

Over the last couple of weeks I have run into the same issue again and again during my morning commute. The situation goes like this, see if it sounds familiar. I get in the car and pull out of the garage only to realize that I need to stop and get gas. There are three gas stations (two of which are the same brand) to choose from, without going considerably out of my way, so it is not like I have an overabundance of choices. I make a choice of brand, drive in and proceed to pick a pump. I slide my card in the reader at the pump and pump my gas. As usual, I take this opportunity to [...]

By |2015-01-09T10:31:52+00:00February 18th, 2011|Categories: Voice of the Customer|

Talk Quality

Welcome to our first post on the power of LEO blog! This post is the first step toward increasing the awareness of quality in our daily lives. The awareness of quality is noticing the negative effects of poor quality on our lives. The term “quality” is holistic. “Quality” applies to goods, services, our behavior, and relationships with others. That awareness of quality develops the realization that quality is my personal responsibility. Quality isn’t something that I can delegate. Criticizing the quality of others isn’t productive until I have done everything in my power to assure that the quality of my behavior, relationships, work, goods, and services is of the highest caliber. Poor quality is a critical issue in our society. [...]

By |2015-01-09T10:32:58+00:00February 16th, 2011|Categories: LEO|