Abstract: Discusses the approach of defect elimination that companies are using to design products that not only hold up well but satisfy consumers. Description of several products using this method; The Robust Design methods developed by Japanese quality pioneer Genichi Taguchi; How consumers are nearing zero tolerance of defects; The surge in quality and how it is acquiring a broader meaning; Enthusiasm for Taguchi at Ford.
Fortune, 11/23/98, Vol. 138 Issue 10, p238B, 8p, 7c
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